From the LA Times:
In a nod to the popularity of CD burners, Apple Computer Inc. and Time Warner Inc.'s Reprise Records label today will begin marketing blank "Lord of the Rings"-themed CDs.
The companies are aiming for fans to purchase the CD and use it to store a digital copy of the film soundtrack bought online.
[...]Label executives said the practice had become so mainstream that it made sense to try incorporating it into their business.
"We want to adapt to the consumer habit," said Robin Bechtel, chief of new media for Warner Bros. Records and Reprise Records. "For a while, this has been the next logical step." [...]
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