One million downloads a week sounds nice, but a close look at the numbers shows it's not justified. ... Let's look behind the numbers. The 1 million-songs-per-week numbers that were touted in press releases regarding weeks one and two sound big (curiously, Apple has no plans to release a sales total for week three), but upon closer inspection they're not terribly impressive.
Apple says that "more than half" of this song total was sold in album format, rather than as singles. Assuming a conservative 12 songs per album, and one album per person, we can calculate that 500,000 songs would satisfy 42,000 customers. Assuming a conservative five downloads per person for the remaining 500,000 songs, we come up with 100,000 additional users. That's fewer than 150,000 people using the service. (Apple refuses to comment on these numbers.) ...Read the whole article. Found at Lowpass.de