abc.net.au: "The Long Tail by Chris Anderson, looks at the economics of the internet age and how this is creating a new way of structuring business and re-shaping our world at the core.
As we have talked about before in By Design, the age of the mass market is coming to an end with the days of niche marketing already at our doorstop. Choice is the new buzzword. Hear The Long Tail update from the author himself, Chris Anderson." Listen here
