Summer 2005, Neubaugasse, a Viennese shopping street – For a period of two weeks all advertising signs, slogans, pictograms, company names and logos will be covered in monochrome. Something you might have seen before in the form of two-dimensional representations or photomontage is going to be translated for the first time into three-dimensionality, into the here and now reality of Vienna’s Neubaugasse, by Christoph Steinbrener und Rainer Dempf. “Delete” will entail a very likely unique cooperation of all resident shopkeepers with a spectacular art project, a cooperation that has been made possible by the shopping street management unit of the Vienna Economic Chamber. For a period of two weeks, the entrepreneurs will renounce their identities to become part of a large-scale installation.

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